Local SEOOwn your local map pack
The map pack runs on its own rules: proximity, relevance, and how alive your profile looks. A tuned Google Business Profile, matching citations, steady reviews, and a page for each area you serve can beat bigger competitors on their turf.
- Page one Google rankings
- High authority backlinks
- Cited in Google AI and ChatGPT
- Full website and content builds
Why it matters
Local search has a cliff edge. The map pack shows three businesses, and those three collect most of the calls, directions, and visits. Everything below it fights over what is left. For a local business, the difference between inside and outside the pack is not a ranking metric, it is revenue.
Local rankings run on their own signals. Proximity, profile quality, consistent business details, and review activity weigh differently than the factors that decide national rankings. Plenty of businesses with decent websites stay invisible locally because nobody worked those specific levers.
If your customers are local, this is often the fastest money in SEO. The competition is your neighbourhood, not the whole internet, and focused work on the right signals tends to show up faster than almost anything else we do.
What's included
Google Business Profile
Your profile is your local storefront in search. We optimise every field, category, photo, and post that the map pack actually weighs.
Local citations and NAP
Your name, address, and phone number need to agree everywhere they appear online. Inconsistency quietly erodes the trust local rankings depend on.
Reviews and reputation
A steady flow of genuine reviews, and responses that show you are paying attention. Reviews move rankings and convert the people reading them.
Geo-targeted landing pages
A proper page for each area you serve, built around how locals actually search, instead of one generic page trying to cover the whole map.
Map pack optimisation
The specific relevance and prominence signals that decide which three names show on the map for your money searches.
Local link building
Links and mentions from local publications, directories, and organisations that anchor your business to its area in the eyes of search engines.
How we run it
- 01
Audit
Your profile, citations, reviews, and local rankings, measured against the businesses currently taking your calls. The honest gap, mapped.
- 02
Build
Profile optimisation, citation cleanup, review flow, and area pages, worked in priority order so the fastest wins land first.
- 03
Track
Local rankings and the actions that matter, calls, directions, and enquiries, reported monthly in plain language.
Common questions
- Can you guarantee we get into the map pack?
- No, for the same reason nobody can guarantee a ranking: Google decides, not us. The pack weighs proximity, relevance, and prominence, and one of those, proximity, is physics we cannot change. What we do is build the relevance and prominence side hard, so you win everything that is winnable from your location.
- We serve several areas. Does this still work?
- Yes, with honest expectations. Each area you serve gets its own properly built page, and your profile is set up for your real service area. Proximity still favours businesses physically closest to the searcher, so we focus the effort where you can genuinely compete and tell you where you cannot.
- Do reviews actually affect rankings?
- Yes. Volume, recency, and your responses all feed the prominence side of local rankings. Just as importantly, reviews are what searchers read before choosing who to call, so they work twice: once on the ranking, once on the decision.
- Is local SEO different from the rest of SEO?
- It runs on the same foundations, a healthy site, real content, genuine authority, plus a local-specific layer of profile, citations, and reviews. If your customers come from your area, this layer is usually where your budget works hardest, and it fits into the same monthly plan and report as everything else.
Works well with
See where you stand
Book a free SEO audit and we will show you exactly where this fits in your plan, and what it would move first.