Technical SEOFoundations that let you rank
You can publish great content for months and still lose to a site with its plumbing in order. Slow pages, crawl traps, and messy indexing burn your effort silently. We audit the whole stack, fix what blocks you, and keep it fixed as you grow.
- Page one Google rankings
- High authority backlinks
- Cited in Google AI and ChatGPT
- Full website and content builds
Why it matters
Search engines make their first judgement before a human ever sees your site: can it be crawled, does it render, does it belong in the index. Sites lose here silently. Nothing looks broken to a visitor, but pages sit outside the index, crawlers waste their budget on the wrong URLs, and rankings stall for reasons no amount of new content will fix.
Technical problems cap everything else you invest in. The best content on the internet cannot rank if Google cannot reach it, and links pointing at a slow, confused site pay a fraction of what they should. Fixing the foundations is not glamorous, but it multiplies every other piece of work.
The bar is rising, not falling. AI answers and modern search both lean on structured data and clean architecture to understand what a business actually offers. A technically sound site is now the entry ticket to both classic rankings and AI visibility.
What's included
Site architecture and crawl budget
How your pages link and nest decides what search engines find and how often they return. We restructure so crawlers spend their time on the pages that make you money.
Core Web Vitals and page speed
Slow, unstable pages lose rankings and customers at the same time. We fix the loading, interactivity, and layout stability metrics Google actually measures.
Structured data and schema
Schema tells machines what your business, services, and pages are. That clarity feeds rich results in Google and makes you legible to AI answers.
Index coverage and crawl errors
A page that never reaches the index cannot rank, ever. We find what is missing, work out why, and get it in.
XML sitemaps and robots.txt
The files that steer crawlers around your site. We keep them accurate so search engines index what matters and skip what does not.
Mobile, HTTPS and security
Baseline trust signals search engines expect by default. We make sure nothing at the platform level is quietly costing you rankings.
How we run it
- 01
Audit
A full technical crawl of your site: indexing, speed, structure, and schema. You get the honest list of what is broken and what it is costing you.
- 02
Fix
We work through the list in order of impact, fastest wins first. Fixes we can make directly, we make. Anything needing your developer arrives as a precise spec.
- 03
Verify
Re-crawl, confirm in Search Console, and report what moved. Technical work is only done when the search engines have seen it.
Where we have done it
Real engagements where this work moved the numbers. Client names withheld under NDA.
Common questions
- How do I know technical SEO is my problem?
- Common signs: pages missing from Google entirely, traffic that stays flat no matter how much content you publish, a site that feels slow, or rankings that lag behind clearly weaker competitors. The audit settles it either way. If your technical layer is fine, we tell you that too, and point the budget somewhere it will pay.
- Is this a one-time fix or ongoing work?
- Both. There is usually a cleanup phase up front where the big problems get resolved, then ongoing guardrails, because every site change, new page, and platform update can quietly reintroduce issues. We keep watch so regressions get caught early instead of six months later.
- Do you need access to our developers?
- We work with whatever setup you have. Many fixes we implement directly. For changes that need your developer or platform vendor, we write precise, prioritised specs so their time is spent implementing, not investigating.
- Will technical fixes move rankings on their own?
- Sometimes, when technical problems were the bottleneck holding a site back. More often, technical SEO is the multiplier: it lets your content and links finally work at full strength. That is why we sequence it first and honestly tell you what to expect from it.
Works well with
See where you stand
Book a free SEO audit and we will show you exactly where this fits in your plan, and what it would move first.