Client results

SEO case studiesThe story behind each number

What the problem was, what we actually did, and what changed. Real rankings, real authority, real AI citations. Names are withheld under NDA, but every number is real.

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Page one Google rankings
High authority backlinks
Cited in Google AI and ChatGPT
Full website and content builds

Business, Australia

Building the authority a site was missing

The challenge

The site sat at a Domain Rating of 20 with almost none of the backlinks that authority depends on. Content alone was never going to move it: when Google has little reason to trust a domain, even solid pages struggle to rank, and that is exactly where this business was stuck.

What we did

We ran a focused link building campaign built on genuine outreach: earning editorial links from real sites in and around their niche, instead of buying cheap volume that gets discounted or penalised later. Alongside the links, we added new service pages and blog content so the site covered its subject properly, giving search engines more reasons to treat it as an authority in its space.

The results

Domain Rating grew from 20 to 45, entirely through genuine, quality link building
A deeper set of service pages and blog content now supports the site's topical authority

20 → 45

Domain Rating

Services used

Software services company, Australia

First result in Australia, and named by AI

The challenge

A professional looking site that was not bringing in work. The pages described the company the way the company talked about itself, not the way its buyers searched, so for the queries that actually mattered the business was invisible.

What we did

We revamped the site from the ground up. Every important page was rewritten around the searches their buyers really make, with titles, headings, and internal structure matched to that intent. Then we built the off-page foundations to back it up, so the improved pages had the authority to compete instead of sitting on page three.

The results

Ranked number one on page one in Australia for all four of their target service keywords
The same pages now appear in AI answers, including LLMs and Google AI Overviews

Google ranking, all four target keywords

Services used

Software company, Gulf market

From zero traffic to quoted by ChatGPT in the Gulf

The challenge

A software company entering a competitive Gulf market with no organic presence at all: no rankings, no traffic, and a site that needed far more than a tune-up to change that.

What we did

We started at the foundations and worked up. A new website designed with search in mind from day one, content written both to rank and to speak to their buyers, and an off-page campaign earning the kind of links that build lasting trust in a hard market. Nothing was patched; everything was built to compound.

The results

Organic traffic grew from zero to around 2,000 visits a month in the Gulf
More than 10 pages of their content are now cited in AI answers, and their main service keyword is quoted by ChatGPT in Dubai

0 → 2,000

Organic visits per month

Services used

Product brand

Full content and premium links that built real authority

The challenge

The product side of the same group faced an even colder start: a brand at Domain Rating zero, with no content bringing buyers to it and no authority for new pages to lean on.

What we did

We took over their content end to end and paired it with premium links from inside their niche. The consistent publishing built out the brand's topical footprint, and the links gave each new page the authority to rank rather than sit unseen. Neither half works alone; together they compounded.

The results

Domain Rating grew from 0 to 42, through full content work and premium niche links
The brand now reaches buyers who are ready to act, not just browsing

0 → 42

Domain Rating

Services used

Client names withheld under NDA.

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